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So many business owners forget about the “social” part of social media. A huge component of what makes social media work for you is actually being social. It’s simply not enough to create your personal profile and business page and then disappear, waiting for people to find you and buy from you.

While that sounds like a lovely idea, it just doesn’t work because marketing is about building relationships. And what do good, strong relationships have in common? Communication and interaction between the two parties. You sitting back and waiting for others to do the work is quite the opposite of communicating and interacting.

From personal relationships to professional ones, our social media feeds can be about so much more than inducing FOMO, sell, sell, sell or just serving up inspiration or scary news articles. When used right, they can actually help us create and maintain some of the most important relationships we’ll ever have. So, don’t you think it’s time we cut through the clutter of all that content out there, all that “information and education” you just don’t care about and take a moment to get back to basics. We do!

Plan Daily Posts

Consistency is key to growing a social media audience and that means daily posts on your personal profile, business page, and in your prospect group if you have one. These posts should all be written differently to avoid getting labeled by Facebook as a “spammer” but they can certainly have the same theme or message.

Think About Your Target Market

Who is your ideal client? What time do they visit Facebook, during the day or evening? Do they belong to any particular groups? Think about that special client avatar – your ideal client – and plan your postings accordingly. What does she really need help with? Do you have advice that can help her? Understanding her needs will aid you in reaching her directly. Think about your audience and what they might like to talk about.

Leave Comments to Start a Conversation

Instead of just “liking” a post on someone’s page, try leaving a comment or asking a question to start a conversation. This can occur in a group, page, or personal profile. Be authentic when choosing your words and if a conversation ensues, consider sending a Friend Request.

Pay Attention to Who Leaves Comments and Likes Your Posts

When someone leaves a comment or likes one of your posts, click into their personal profile and determine if this person is a part of your target audience. If so, consider sending a Friend Request or following them.

Share Free Advice

This is especially true in groups when other members ask a question or need help solving a problem. If you know the answer, give it freely instead of adding a link to your product (check the group rules first). You don’t’ have to give away all your trade secrets but this is a simple way to show others in the group that you know what you’re talking about and you care about helping others.

Plan an Online Event and Encourage Others to Share with a Friend

Video is HOT when it comes to reaching your audience and developing a relationship quickly so take advantage of using Facebook Live. Plan out what you want to talk about (consider an overview of your business; or a sneak peek at your book or signature class; or the Top 10 reasons why you need a coach). Create some buzz and let your followers know the day and time of the Live event and encourage them to share the day/time with their friends. In this scenario, your video should offer useful tips or information for your target market. If they like what they hear and they are attracted to your style of presenting, they will search quickly become followers.

For a number of our clients not keen on video, being on other peoples podcasts has been a great event to promote to their following. Leading up to the event many share the relevant links, they show their interest and attendance and often ask questions. This leads to more interest than simply posting and provides great variety for all to join.

Assume Everyone’s An Introvert

Now, I’m your biggest wall flower at events that is, I’m an introvert. In most social situations, I will be closest to the wall (or in the kitchen). Over the years I have had to make myself approach new people and be the one to initiate a conversation. I’d rather be one of those who stands back and observes conversations until someone says something I find interesting.

On social media, you need to assume that everyone in your audience is like me. We don’t care about you until you show us why we should and you have to invite us into your world. It seems a little cold when I word it like that, and really for me, it’s an effort in energy conservation. Most people don’t have the time or energy to dig into what makes every random person special on the internet. You are that random person, and you have to show them.

Starting conversations with your posts is a great way to reach out to your quiet audience members who just creep in the background until somebody mentions a topic they care about

Leverage Your Content

Leveraging your content helps to create better connection in the fact that every social media post is an opportunity to have a conversation. Every caption doesn’t need to be meaningful, deep, profound, or anything like that and a number of your captions should ask a question or invite people into a simple conversation at the very least. Your goal should always be to create space through your content for your audience to connect with you and add their own voice.

Always remember you’re the one looking for attention, so it’s up to you to be the one to take on that role of creating conversation to keep things moving forward and growing.

Bottom line is that you need to be creative when it comes to finding new followers on Facebook and the once you’ve found them, remember to nurture the relationship with these new friends.  Believe me you just never know where your connection will lead.

Please leave questions and comments below or reach out to me directly. I’d love to hear from you!

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