If you want to build an audience of loyal followers on any social media platform, consistency must be a part of your posting strategy. How many times a day you post is your choice and some quick market research will tell you when your target audience is most likely to be online but the key to success is to post every single day.
I’m sure you’ve seen Facebook Pages that just seem to gather dust because the owner got overwhelmed or too busy managing other parts of their business to keep up with posting interesting and engaging items on their page. I know I’ve been one of those, when I was trying to do it all myself. Overwhelm is a killer!
Even if you’re the biggest and brightest expert in their field, having a social media profile that lacks information, lacks updates, lacks interest, will lead prospects to question why you aren’t more active. Plus starting over again can be harder second time around.
Planning Your Social Media Posts
So where to start? Instead of staring blankly at your empty Facebook Page, take out a calendar instead – or create a color-coded Google Calendar – and mark down weekly themes or seasonal holidays so you have an idea every month what you’ll post about. What will make your followers engage with your posts? What information do they need during the week? What will make them loyal followers? A mixture of educational, inspirational, and entertaining posts will mix it up for them and don’t be afraid to promote your products or services.
Don’t rely on subtle hints; tell your audience in your loud outdoor voice exactly what you have to offer, how it is of benefit to them and what action they need to take to take that next step in the sales process.
Stay Sane and Use the Facebook Scheduling Feature
Instead of sitting down every day to write your posts, become friends with the scheduling feature that’s now available on Facebook Business Pages. Now you can block off some time and schedule a week’s worth of posts by simply choosing what day and time they should magically appear. There’s still work involved with the writing and finding a photo to accompany your posts and by dedicating a block of time each week to planning and referencing your calendar for themed ideas, social media posting will become so much more enjoyable.
The great thing at the moment is that you can now schedule your facebook posts to go to Instagram at the same time – killing two birds with one stone. This is a massive time saver.
If you want to cross promote your business across multiple platforms, try using third-party scheduling software such as HootSuite or Recurpost. You can manage all your social profiles in one place as well as schedule all your posts. To avoid being labeled a “spammer,” switch up the words in each post while keeping the same overall theme. Think about how much more enjoyable your holidays will be when you can schedule social media posts before you even leave your home.
Free Up More Time: Outsource Your Content
Yes, I know it’s hard to give up control of business tasks and if you really want to grow your social following, the best investment you can make is to outsource your content.
The benefits are plentiful. Number one, you eliminate stress by delegating to an expert!
Here at Hashtag Content Agency we don’t just take content online and try to make it sound like yours.
How Does It Work?
We start with your already created content and make it even better. We create many different versions and angles of your ideas… all the time maintaining your personality, your ideas and your ‘feel’ to the content… so YOU remain in control all the time and connect with your clients the way you want to. We take the time to study your brand in detail. We look at what makes you unique and different in the market. Then we devise a custom-fitted content leveraging service, just for you.
The feedback I get from clients is that as a coach and consultant with a successful track record… I understand content on a DEEPER LEVEL I understand what other coaches or consultants are trying to say. I just get what you’re trying to communicate. Which means you get to skip any frustration or extra time trying to explain yourself to me. I’ve walked in your shoes. I understand EXACTLY what it takes to be a successful coach, consultant or online business owner.
Of course, you personally need to also interact with your audience and we can help make it so much easier for you.
If your budget right now doesn’t allow outsourcing, don’t despair. Join us on social media clicking on the links below. Sign up to our blogs to get regular updates on how to create, post and leverage your content. Plan your posts, schedule them according to plan, and remember to engage with anyone who comments or asks questions.