There’s so much more to life than working, don’t you agree?
So if you do nothing but post about your business and become a pushy salesperson, you’re not doing yourself justice and your followers will soon get bored and abandon you. Instead, show them what a well-rounded life you lead and pique their interest with other “lifestyle” type photos and posts.
Become More Approachable
Sharing parts of your life is just one way to develop a relationship where your audience will get to know, like, and trust you enough to make a purchase. These photos and funny stories will make you appear more approachable so your followers won’t hesitate to send you a message to ask questions about your products.
Today, we look at just a few fun ways to lighten up the mood on social media and to increase your engagement with your followers:
Sense of Humour
Can you look back and share something funny that happened to you while in lockdown during COVID-19? Share it.
Did your preschooler tell a funny story at breakfast? Feel free to share it.
Did you have a funny conversation with your bestie, teenager, or grandparent? Share it.
Everybody needs a little pick me up during the day and laughing also releases stress.
Do you have a favourite hangout or weekly ritual on Friday nights? Or do your Saturdays find you tucked up in bed, totally ready for that sleep-in at the end of a week? Supporting your favourite local charity by volunteering or attending an event or organising or partaking in a fundraiser?
Our team here in Croatia play an active role in a local Animal Shelter, volunteering on a weekly basis to help clean and care for the Cat Shelter. There’s always need for volunteers with minimal funding available for just the necessities. Not only do we actively volunteer, we also open our homes up to foster kittens found dumped in dumpsters, along the roadside or maybe just separated from the rest of the litter.
I guarantee by letting others know what you do to help within the community, you’ll stir others to volunteer or interested parties looking to join you. Along with that you’ll also bring awareness to a local business and/or charitable organisation.
Whether you travel for business or strictly for pleasure, sharing your notes of your favourite locations will help others planning a business retreat or conference.
We love to share travel tips from here in Croatia, of China where we spent seven years and of our own homeland of New Zealand. With a range of travel tips, insider information and fun experiences there is so much you can share that can be of help to others.
These types of posts are also great for starting conversations about vision boards and bucket lists. Even if your target audience don’t travel, they can still live vicariously through you!
Sharing Your View
Almost everyone enjoys leaving the office for lunch so why not settle in at a park, by the water, or on the beach and share your view on Facebook. We love to share our coffee spots regularly. Here in Croatia coffee is a culture, a way of life! Coffee is a regular part of the day that can be shared.
Even if you’re stuck inside during bad weather, your view can stir up fun conversations. Lately we’ve had some amazing storms which we shared footage of over a range of social media platforms.
During COVID lockdown a great Facebook group was created (View From My Window) to connect people from all around the World when the CORONAVIRUS Lockdown obliged us to stay home. It was a great way to positively share a piece of your world.
Favourite Things To Do
How do you relax after a long day’s work? What pulls at your heart strings and really motivates you to push through your work load so you can enjoy your free time? Hobbies are a wonderful way to engage people in your posts. Show pictures of your workspace, your projects, or simply share how you discovered this hobby.
We love the sea. We love sailing. We love sunsets. We love to share these wherever we can.
Real Life, Real Living, Real People
These are just a few ideas of what to share online that still shows you’re a real person with a real life outside of work. Ideas are really unlimited in length because we are all so totally unique, different from every other person in the world.
Take time in your social media calendar to showcase what makes you YOU; show us your talents outside of your work.
Sharing these glimpses into your personality and your life will attract your audience and grow your reach.
Let Us Help
Harnessing the power of social media to grow your business with engaging content has never been more important and we don’t want you to get left behind. Selling your coaching or consulting services or products online has changed. It used to be 7 touch points before your customers would buy. Now it’s 33! This means your customers need to see A LOT more content before buying from you. You have to be in front of them all the time to survive in your business.
That’s where we can help. Our experience will create the awesome online presence you’re looking for and give you more time to grow your business.
Want to know more? Schedule a chat with us today and let’s leverage your content to create a kick ass social presence AND grow your business.